In the intricate tapestry of design and automotive innovation, Renault’s TwingoNet emerges as a pivotal chapter in my professional journey. As the curtains unveil, transporting us back to the bygone era of 2008 or 2009, where a question echoed through the creative corridors, “Do you know how to make a car spin?” This inquiry marked the initiation of a project that would not only redefine automotive customization but also become the first tangible canvas for my creative prowess.
Picture this: a plastic blonde with her chihuahua, a Mexican wrestling fighter with a blue car adorned with tattoos, and even a dominatrix gracing the presence of a Twingo. TwingoNet was not just a platform; it was a playground for creativity, a space where the mundane met the extraordinary. The customization possibilities were boundless โ from choosing colors to adding exclusive “tattoos” that were available solely on the website.
The success of TwingoNet echoed far beyond the digital realm, garnering accolades like the FWA (Favorite Website Award) and Site of the Day. This marked not only a triumph for the project but also a personal milestone โ my first award as a designer. The reverberations of success led to an intriguing collaboration between Renault and SOHO, the Colombian magazine exclusively for men. Imagine a Twingo adorned with an exclusive tattoo, accompanied by a model posing in all her splendor. A giant woman, destructive rays, and a Twingo resistant to the invasion โ a visual spectacle that remains etched in memory.
As the sands of time continued to shift, so did TwingoNet. Version 2 emerged, boasting a more modern and vibrant aesthetic. The interface transformed, with black replacing white, and the ambiance resonating with the vibes of the Matrix and nightclubs. TwingoNet evolved, staying true to its essence of being a canvas for expression.
The journey didn’t stop there; an alliance with Microsoft birthed the Xbox 360 version. Xbox tattoos, green details, and a complimentary Xbox โ the Twingo embraced a gamer touch, solidifying its status as a versatile and dynamic platform.
Yet, as with every journey, there comes a point of departure. My stint with TwingoNet concluded as Renault charted a new course with another agency. The fate of Twingo’s tattoos became a mystery, a question lingering in the creative realm.
But this tale is not merely a relic of the past; it’s a spark waiting to be reignited. The SOHO version, a personal favorite, beckons for a revival. The contrast between the giant woman and the car holds the key to creating a visual impact that transcends the ordinary.
This journey through TwingoNet’s evolution is not just a narrative; it’s an invitation to witness the intersection of design, innovation, and automotive artistry. Stay tuned as I embark on the mission to revive this creative spark. Your comments and ideas are not just welcomed; they are the driving force behind the next chapter of TwingoNet’s saga. Join me in this immersive experience, where the past meets the present, and the wheels of creativity never stop turning.
Ghostly Connections: I am on these spooky social networks
- January 26, 2024
- 8:00 am
- Design, Julibe, Portfolio
- automotive, customization, Renault, TwingoNet