Imagine this: It’s the year 2006, and I’ve just graduated, brimming with a wild concept for a brand. The theme? Coffee, but with a twist – instant freeze or hot. The challenge? Breaking free from the clichéd color schemes and designs associated with coffee. The problem? I’m not a coffee enthusiast (Yes, I know, it’s like a chef who can’t stand the heat! 🔥). Nevertheless, I was determined to conjure up some design magic.
At that time, I was still navigating the world of design. I had minimal knowledge of coding, design principles, fancy fonts, and my Photoshop/Illustrator skills were rather rudimentary, to say the least—actually, they were laughable. 😬 (And let’s not even talk about UI/UX design; those concepts didn’t even exist back then! ⌛)
However, I love challenges, so I enthusiastically embraced the mission of building a brand from the ground up. From conceiving a name, designing a logo, creating a website, to crafting packaging and branding, I invested my heart into the endeavor. And, if I may humbly say so, what I ultimately created was nothing short of remarkable! More importantly, this journey taught me how to learn from my mistakes, how to accept criticism (constructive or not), and how to refine my work for the better. ❤️🔥
This is the design I envisioned 🎨
Introducing: Celcius – Really Instant Coffee ☕
Crafted from entirely natural coffee grounds infused with a carefully guarded blend of essential oils and aromatic elements 🌿.
I breathed life into Celcius by meticulously designing more than 16 distinct bottles, each concealing its own delightful flavor revelation. No two bottles are identical – it’s akin to embarking on a coffee journey with every sip!
These are all the flavors! (I included some new ones!)
- Celcius – Courageous Mix of Berries 🍒
All you need is 5 minutes and 5 ingredients to make it. Share the joy, share the love, share the berries! - Celcius – Really Instant Coffee 🥤
When you’re stressed or have a hard time getting out of bed, it’s caffeine-free! (Because it’s a digital product) - Celcius – Tender & Lovely Cinnamon 🥧
It’s full of flavor and a great combination of ingredients. It’s like having your own little piece of home anytime. - Celcius – Hot & Heat Picante Like Salsa 🌶️
If you are looking for that perfect sizzling flavor with a kick, in a very familiar package. Enjoy! - Celcius – Morning Coffee for All Days ☕
Before you start your day, it’s important to enjoy a cup of coffee that’s kind to your taste buds but still tasty enough! - Celcius – Elegance Chocolate Kingdom 🍫
Brought from the realm of chocolate, comes to us the taste we all know and love. - Celcius – Sensual Apple for Lovers 🍎
Our apples are fruits that are full of healthy vitamins and minerals so that you can enjoy its sensational taste. - Celcius – Marvelous & Breathtaking Mojito 🍸
Inspired by the tropical landscape of Cuba, we made this drink, and it’s a perfect summer drink for any occasion. - Celcius – Royal Honey for Early Workers 🍯
The Royal Honey is perfect for when you want a little sweetness that’s kind to your taste buds but still tasty enough! - Celcius – Sweet Affectionate Vanilla 🍧
Take the kids out for a frozen treat or enjoy it hot, it will leave your taste buds begging for more! - Celcius – Ancient Mythical Green Tea 🍵
With a very rich aroma and a fresh aftertaste. After drinking this tea, your body feels energized and refreshed. - Celcius – Spicy Coolness Amaretto 🍾
A matter of taste is all that separates you from the blend of almonds, orange oils, aniseed, and amaretti biscuits. - Celcius – Sunny Wave of Tropical Flavors 🌴
Our product is unique in that it features an essence of paradise, brought to you by the sunsets on the beach. - Celcius – Fresh Mint Breeze of The Morning🌿
This product is recommended by dentists because it ensures your breath stays fresh and minty all day long.
Reviving the Past
Now, after more than 16 years, I’ve decided to revisit this project for the modern era. Drawing upon all the knowledge and experience I’ve gained since I started, I’m excited to embark on this journey once again, crafting it with the same passion and dedication as I did in the beginning. ☕
Click here to discover the new look of Celcius!
As I look back on the journey that brought Celcius to life, I can’t help but feel a deep sense of gratitude for the lessons learned and the connections made. It’s a testament to the power of creativity, persistence, and the willingness to step out of one’s comfort zone. 😎
So… Now, I’d like to hear from you. Do you have any projects that challenge you to grow as a professional as well? 🤔 What is your favorite coffee blend? – I’ll go for vanilla! 🍧
Brew and share your thoughts in the comments below, feedback is always welcome! 😊 and if you found my XP helpful, don’t hesitate to share it with your spooktacular friends! 👻
