GUAU is a comprehensive branding and design case study featuring custom packaging, copywriting, video production, and interactive web development. 30+ dog breeds, 20+ custom products, full packaging, video editing, and a vibrant digital home.
Home / GUAU 🐶 Pawesome Owners! 🦴✨
In a nutshell...
The "Too Long; Or too scary??? Anyway don't Wanna Read" version... 🔮
GUAU is a massive, multi-disciplinary branding project by Julibe. It involves the creation of a fictional premium dog care brand from the ground up, featuring 30+ dog breeds, 20+ unique product packaging designs, and a full suite of witty copywriting.
The project blends Graphic Design, Video Editing, and Web Development to create an immersive digital world where every product—from Tail Bites to Shiny Paws—has its own unique color identity and story. It’s a tribute to dogs like Dante and Suki, and a showcase of high-end creative direction.
About
Thinking about building something similar?
These estimates will give you a clear picture of the technical scope, development timeline, and investment required to turn the idea into an awesome reality.
Big results start with clear information and smart decisions.
Total Value
A smart choice with awesome value:
Value: ~ $8.800 to $14.600 USD
Details
Minimum
Value: $8.800
Value: $8.800
Maximum
Value: $14.600
Value: $14.600
A perfectly planned duration:
Duration: ~ 2 to 3 Months
Details
Minimum
Hours: 280
Days: 35
Weeks: 7
Months: 2
Hours: 280
Days: 35
Weeks: 7
Months: 2
Maximum
Hours: 470
Days: 59
Weeks: 12
Months: 3
Hours: 470
Days: 59
Weeks: 12
Months: 3
Concept
A fantastic value for you:
Value: ~ $930 to $1.600 USD
Details
Minimum
Value: $930
Value: $930
Maximum
Value: $1.600
Value: $1.600
A stellar schedule:
Duration: ~ 4 to 1 Week
Details
Minimum
Hours: 30
Days: 4
Hours: 30
Days: 4
Maximum
Hours: 50
Days: 6
Weeks: 1
Hours: 50
Days: 6
Weeks: 1
Design
A standout value you can’t miss:
Value: ~ $4.200 to $7.000 USD
Details
Minimum
Value: $4.200
Value: $4.200
Maximum
Value: $7.000
Value: $7.000
An unbeatable turnaround:
Duration: ~ 4 to 1 Month
Details
Minimum
Hours: 140
Days: 18
Weeks: 4
Hours: 140
Days: 18
Weeks: 4
Maximum
Hours: 230
Days: 29
Weeks: 6
Months: 1
Hours: 230
Days: 29
Weeks: 6
Months: 1
Coding
An unbeatable value:
Value: ~ $2.400 to $3.900 USD
Details
Minimum
Value: $2.400
Value: $2.400
Maximum
Value: $3.900
Value: $3.900
A great schedule packed with efficiency:
Duration: ~ 2 to 3 Weeks
Details
Minimum
Hours: 80
Days: 10
Weeks: 2
Hours: 80
Days: 10
Weeks: 2
Maximum
Hours: 130
Days: 16
Weeks: 3
Hours: 130
Days: 16
Weeks: 3
Testing
A feel good value that makes sense:
Value: ~ $470 to $780 USD
Details
Minimum
Value: $470
Value: $470
Maximum
Value: $780
Value: $780
A stellar schedule:
Duration: ~ 3 to 4 Days
Details
Minimum
Hours: 20
Days: 3
Hours: 20
Days: 3
Maximum
Hours: 30
Days: 4
Hours: 30
Days: 4
Polishing
A truly awesome deal:
Value: ~ $810 to $1.400 USD
Details
Minimum
Value: $810
Value: $810
Maximum
Value: $1.400
Value: $1.400
A blazing fast timeline:
Duration: ~ 4 to 1 Week
Details
Minimum
Hours: 30
Days: 4
Hours: 30
Days: 4
Maximum
Hours: 40
Days: 5
Weeks: 1
Hours: 40
Days: 5
Weeks: 1
Don’t let the numbers scare you, let’s talk!
The Juicy Details!
All treats, no tricks, just the sweet facts! 🍭
GUAU (pronounced: /gwaaw/) isn’t just a website; it is a monumental tribute to our furry companions and a masterclass in “Total Design.” Created by Julibe under the Julibe banner, this project started as a blank canvas and evolved into a fully realized brand ecosystem. We are talking about 30+ distinct dog breeds, 20+ original product SKUs, custom packaging, witty copywriting, motion graphics, and a bespoke digital platform to house it all.
It’s a space where design meets a passion for dogs, creating a “tail-wagging wonderland” that educates clients on the power of branding while celebrating the bond between dogs and their humans. 🐾
Instructions
Just explore freely, click wherever you find something interesting, enjoy the experience, and do not forget to pet a puppy. 🐶
Inspiration
The heart of this project beats for Dante, a beautiful Australian Shepherd/Cocker Spaniel mix. But it also carries the legacy of past companions: Suki the noble Akita, Mercurio the gentle Saint Bernard, and Kero the spirited Dalmatian mix.
This personal connection fueled the passion to explore branding for a dog-centric line. It was an exercise in empathy—understanding what “proud paw-rents” want for their best friends and translating that into a visual language.
“Dogs are not our whole life, but they make our lives whole.” — Roger Caras
Project Overview
This project is a labor of love that goes far beyond coding a landing page. It is a holistic design journey launched in the fall of 2024. The goal? To create a compelling brand identity that encapsulates the essence of pet ownership—joy, care, and excitement.
GUAU represents a complete creative pipeline executed by a single vision:
- Brand Identity: A bold, onomatopoeic name (“GUAU” is the Spanish sound for a bark) paired with a rich dark purple (
#3f1677) identity. - Product Design: Creation of three distinct lines—Food, Grooming, and Health—with over 20 unique items like “Crimson Surge” beef and “Ocean Breeze” shampoo.
- Packaging: Designing the labels, choosing the materials, and visualizing the physical product.
- Content Creation: Editing and color-grading footage of over 30 dogs, from Akitas to Corgis.
- Digital Experience: A user-friendly, interactive web interface built with HTML, CSS, and JS.
Theory
The design philosophy behind GUAU is “Emotional Color Mapping.” Unlike brands that stick to one color, GUAU uses a Chameleon Strategy. The brand adapts its visual atmosphere to match the specific “flavor” or benefit of the product being viewed.
- Color Psychology:
- Energy: Tail Bites (Dry Food) uses vibrant Oranges (
#f37707) to signify vitality. - Calm: Eclipse Haze (Lavender Scent) uses soft Purples (
#bf54eb) to evoke sleep and relaxation. - Freshness: Ocean Breeze (Shampoo) uses Teals (
#0e87a8) to communicate cleanliness (“Vitamin Sea!”). - Typography: The project utilizes Bold Fonts to mimic the loudness of a happy bark, ensuring the brand voice is heard loud and clear across all packaging.
- Sustainability: The “Mission” emphasizes eco-friendly practices, which is reflected in the “Earth Tone” palettes used for the Luminous Meadow veggie line (
#3da325).
The Game-Plan!
Plotting a safe course through the scary maze! 🧭
Challenges
- The Content Mountain: Writing unique, pun-filled copy for 20+ products (e.g., “Kibble that makes them dribble,” “Orange you glad your dog smells great?”) while keeping the tone consistent.
- Asset Unification: Taking stock footage of 30 different dog breeds (shot in different lighting conditions) and using Adobe Premiere and After Effects to color-grade and mask them so they look like they were filmed in the same studio.
- Packaging Diversity: Designing distinctive labels for Cans, Bags, Spray Bottles, and Jars that look unique but belong to the same family.
- Technical Integration: Ensuring the web code (VS Code) could handle the heavy media assets without sacrificing the “snappy” user experience.
Solutions
- The “Guau” Design System: A strict set of rules using specific emojis (🐶, 🦴, ✨) and hex codes to define every product category. For example, all Vital Chews use deep blues (
#071a3d) and the 💪 emoji. - Master Label Templates: Using Adobe Illustrator to create flexible packaging grids that could adapt to different container shapes.
- Narrative Copywriting: Instead of boring descriptions, every product tells a mini-story. Rose Drift isn’t just “Pork”; it’s a “picnic in a blooming garden.”
- Interactive Showcasing: The website was built to be the ultimate catalog, allowing users to virtually “pick up” the products via detailed modal views.
Impact
GUAU serves as a powerful portfolio piece for Julibe, demonstrating that branding is more than a logo—it’s world-building. It shows clients how a cohesive strategy across packaging, video, and web can elevate a product from a commodity to a lifestyle brand. It celebrates the “Paw-esome Owners” who want the best for their pets.
Scope
- Branding: Logo, Voice & Tone, Color Strategy.
- Packaging Design: 20+ SKUs (Food, Grooming, Health).
- Web Development: Interactive One-Page Design (HTML/CSS/JS).
- Video & Photo Editing: 30+ Dog Breed Assets.
- Copywriting: Headlines, Slogans, Product Stories.
Credits
- Adobe Creative Cloud: For the design power.
- Visual Studio Code: For the code editing.
- Font Awesome: For the UI icons.
- Pantone Color Institute: Inspiration for the vibrant color palettes.
The Nerd Stuff!
I think we are going to need a bigger boat... ahem, I meant cauldron! ✨
JavaScript, Adobe Creative Suite, HTML5, CSS3, JavaScript, Visual Studio Code, Packaging Design, Video Editing, Copywriting, Color Psychology, Brand Strategy
While the output is visual, the engine is technical. The project relies on a seamless workflow between design tools and code editors.
Improvements
- Merch Store: Expanding into physical accessories like leashes and collars.
- Community Blog: A “Pawesome Stories” section for users to share pics of their own dogs.
- AR Packaging: Using WebXR to let users see the Crimson Surge can in 3D.
Known Bugs
- The main known bug is in the hero banner. The photo scroll is generating irregular spacing because the width is intended to function as an infinite image loop, which has proven difficult to implement correctly.
- UI theme colors can experience a brief delay when transitioning between sections.
- Rapid navigation may cause colors to persist from the previous section.
